Lori Senecal is one of the well-known names in the marketing and advertising field in the U.S. and is currently the Global CEO of Crispin Porter+Bogusky, commonly referred to as CP+B. She holds the degree of Bachelor of Commerce in marketing and finance from McGill University. Lori has a very successful career in the marketing and advertising field and is known as one of the most enthusiastic, experienced and creative figures in the industry. See, http://www.adweek.com/news/advertising-branding/lori-senecal-named-president-ceo-mdc-partner-network-159416.
She started her career as an entrepreneur by co-founding a company named TAG Ideation in 2003, where she remained involved until 2006 when she joined McCann Worldgroup as Global Chief Innovation Officer. Due to her accomplishments, performance and overall diligence towards her work, she was promoted to the President of McCann Erickson in July 2007.
After working for over two years with McCann, Lori in her endeavor to make her mark in the marketing field joined Kirshenbaum Bond Senecal +Partners as President and CEO in 2009. By March 2012, she became the chairman and CEO of Kirshenbaum Bond Senecal +Parnters. Currently, she holds the position of Chairman and CEO of Kirshenbaum Bond Senecal +Partners and is also the Global Executive Chairman of the company. She holds the position of President and CEO of MDC Partners and as mentioned before is also the Global CEO of CP+B.
However as Huffington Post describes in an article, even after having so many responsibilities on her shoulders, Lori Senecal is a tough nut to crack and is fairly competitive, yet friendly and professional to the core. With CP+B as Global CEO, she is responsible for managing, monitoring and helping nine international offices of the company to grow and expand. Due to her vast experience, distinctive personality, a keen eye for detail and agility, she has been able to influence the business of the company positively, but also made the CP+B a truly global company that is deep-rooted in the local markets as well.
Lori Senecal in 2014 was named the Ad Age’s Women to Watch and was given the award of Quantum Leap in 2013 at AWNY Game Changer Awards. To encourage new talent in the industry, and promote them career wise, she also founded Isaac+ Awards that celebrates invention by students. Even after having many feathers on her cap already, she seems unstoppable and is mostly certainly a leader to watch out for in marketing and advertising segment. View her crunchbase profile for more information.