It’s not easy running a globally-popular cosmetics company. Just ask Doe Deere, the CEO and founder of Lime Crime makeup and the new darling of social media. However, when you love what you do, keep your nose to the grindstone and have amazing drive and imagination, your business can succeed, as she tells Galoremag.
Doe Deere has been named as one of the leaders in the Top Inspiring Female Entrepreneurs by Self-Made magazine. She’s listed along with famous achievers like Suze Orman and Arianna Huffington. Not bad for a young girl born in Russia, who had a big dream and took it with her when her family moved to New York City.
Doe Deere always loved playing with bright, happy colors, and that’s what Lime Crime makeup is all about. She launched her company in 2008, hoping that other young women would prefer modern makeup that allowed them self-expression and a new way to define what is beautiful.
Women around the world responded, quickly buying up her amazing pigmented bold shades, unafraid to wear blue or banana yellow lipstick out in public or sexy glitter adorning their eye lids. Lime Crime makeup dared to go beyond the traditional beige palette, and Doe Deere’s unique vision has paid off.
These days, Lime Crime has tons of fans, in more than 2.2 million Instagram followers. Doe Deere believes that shopping online has created wonderful opportunities and interactive engagement with her loyal customers. Lime Crime fans send creative and inspiring selfies adorned in the brand’s colorful, vivid makeup to Lime Crime’s Instagram page and to the LimeCrime shopping website.
Doe Deere loves the immediate feedback on social media. Fans can share their take on Lime Crime palettes and show others how the makeup looks on different skin tones and different hair colors. It’s a wonderful Lime Crime community that Doe Deere is grateful her company has developed.
Even Hollywood has since discovered Lime Crime‘s explosion on the cosmetics scene and in popular culture. Katy Perry and Garcelle Beauvais are two fans who like wearing Lime Crime lipsticks. Check them out on Amazon, or browse the full line of Lime Crime cosmetics from their Facebook page.